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Media Power Youth – Teaching Essential Skills to Empower, Smart, Safe Media Choices
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The messages today’s youth encounter across media have enormous influence. Video games show them how to act. Commercials tell them what to eat. Characters in their favorite shows become role models.

In a world where media is a constant, we empower youth to make healthy choices about their behavior while teaching them to create a positive digital footprint.

Media Power Youth provides young people, parents, educators, and communities with curricula, training and workshops to build media literacy knowledge and critical-thinking skills to navigate our media-rich world. We empower youth to reap the benefits of media while recognizing the influence it can have on specific behaviors that set a course for their entire lives, including violence, bullying, substance misuse, and nutrition.

Develop Your Media Literacy Skills

Media Literacy for Safe & Healthy Choices online professional development course

Learn how media impacts youth decision-making and behavior while building your expertise in how to teach students to be responsible consumers and creators of media.

Learn More

Featured Resource

Free Webinar: How to Lead Conversations About Media Consumption

Watch this information-packed webinar with Dr. Monica Burns and Heather Inyart to learn strategies to help students understand their role and responsibilities as media consumers and creators.

Register Now

Meet Our Partners

Media Power Youth programs wouldn’t be possible without the collaboration and support of these organizations as well as many individual contributors, educators, and community leaders.

“If we want our youth to develop appropriately, be healthy and safe, then we must guide them to use and consume media critically and responsibly.”

RONA ZLOKOWER, MCM, Founder, Media Power Youth

“Media Power Youth is a model public health and media literacy program that all communities would do well to adopt.

Dr. Michael Rich, MD, MPH, Director, Center on Media and Child Health, Children’s Hospital Boston

“If we can help parents manage media in their family life, it will make parenting easier, our children healthier and more likely to succeed in school.”

Lisa DiBrigida, MD, Medical Director, Child Health Services, Manchester, NH

“Students believe that they can understand and resist media messages in order to make their own healthy choices.”

David S. Bickham & Ronald G. Slaby, Effects of Media Literacy Program in the US on Children’s Critical Evaluation of Unhealthy Media Messages About Violence, Smoking and Food, Journal of Children and Media, Volume 6, Number 2, May 2012

What’s New & Noteworthy

Free Webinar: How to Lead Conversations About Media Consumption


Media Power Youth Welcomes Heather Inyart as Executive Director

Heather Inyart Read

Project Here Invites Media Power Youth to Bring Substance Use Prevention to Massachusetts Middle Schools


NAMLE Partner Spotlight on Media Power Youth


Media Power Youth on the Rise