Media Literacy for Safe and Healthy Choices

Media Power Youth’s evidence-based curriculum, Media Literacy for Safe & Healthy Choices has been evaluated by the Center on Media and Child Health, Children’s Hospital Boston/Harvard Medical School.

What does evidenced-based really mean and why is it important?

Because Media Power Youth has gone through NREPP’s rigorous evaluation process (that has taken 10 years to complete), you can be assured you are investing in a program that will demonstrate results.

Findings of evaluation:

Students significantly increased their understanding of advertising influences and techniques.

Students believe that they can understand and resist media messages in order to make their own healthy choices.

Students reported enjoying the classes, finding them interesting and learning from them.

Students learned that media can impact the thoughts and behaviors of children their age. They showed a significant increase in their understanding of the following topics:

– Seeing violence on TV makes children behave more violently.

– Seeing ads for cigarettes in magazines makes kids want to smoke.

– TV commercials for junk food make kids want to eat junk food.

– Seeing TV commercials make children want to buy things.

*Training for implementation of the curriculum is required for fidelity to the evidence-based status on the National Registry of Evidence Based Programs and Practices (NREPP) of the Substance Abuse and Mental Health Services Administration (SAMHSA)  www.nrepp.samhsa.gov


In December, 2015, Media Power Youth was listed on the Substance Abuse and Mental Health Services Administration’s (SAMHSA’s) National Registry of Evidence-Based Programs and Practices (NREPP), adding to our status as evidence based by the NH Center for Excellence in Alcohol and Other Drug Services.

The evaluation findings state “This program is promising for improving knowledge, attitudes, and beliefs about media effects on violence, bullying, alcohol use, smoking, and food choices. The review of the program yielded sufficient evidence of a favorable effect.” Read the full report.

“Evaluation results indicated significant increases in students’ understanding that media violence is often glorified, unrealistic, and can make children act more violently, and advertising can make smoking and fast foods look healthy and can affect children’s desires and behaviors.”

David S. Bickham & Ronald G. Slaby (Effects of a Media Literacy Program in the US on Children’s Critical Evaluation of Unhealthy Media Messages about Violence, Smoking, and Food), Journal of Children and Media, Volume 6, Number 2, May 2012

National Registry of Evidence-based Programs and Practices
Substance Abuse and Mental Health Services Administration